In recent years, tourism has undergone a profound shift in the way visitors to Mallorca allocate their budgets. While the island remains an attractive destination with strong levels of occupancy, the economic reality has reshaped how tourists spend their money.

Today, a growing share of their budget is absorbed by flights and accommodation. This leaves less money available for restaurants, shops, and local experiences. In other words: the tourist pie has become smaller.

What does this mean for local businesses?

The immediate consequence is that restaurants, shops, and small businesses are finding their opportunities narrowing. Tourists no longer spend spontaneously or carefree; they plan, compare, and carefully choose where to spend their money.

This makes visibility a decisive factor. The visitor who still has disposable income is more selective. They look for quality, authenticity, and added value. And if your business isn’t on their radar, chances are someone else’s will be.

Advertising as an investment, not an expense

In this context, investing in advertising is no longer optional – it’s essential. You cannot simply rely on the natural flow of tourists. Competition is higher, and the spending power of visitors is lower.

Local advertising campaigns — whether in printed maps, tourist guides, digital platforms, or segmented media — ensure that your restaurant or shop appears in the tourist’s mind at the very moment they decide where to eat, what to buy, or which experience to choose.

The goal isn’t to attract everyone, but to capture the right customer: the one who values local products, seeks authenticity, and is willing to invest in high-quality experiences.

Clear examples in Mallorca

• A farm-to-table restaurant can highlight its gastronomic offer through media that reach visitors keen to explore the island through its flavours.

   

• A local crafts shop can communicate its unique value compared to the generic souvenirs saturating tourist hotspots.

   

• A winery, a gourmet food store, or a glassblowing workshop have much to offer — but they need to make sure visitors know they exist.

How can Impresol help?

At Impresol, we have been connecting local businesses with tourists for over 30 years through printed maps, pocket guides, advertising displays at strategic points, and creative communication solutions.

Our products are designed to ensure your business stands out, reaching visitors precisely when they are deciding where to eat, shop, or explore. Whether it’s through an advert on a tourist map, a specialised guide, or an eye-catching display, our mission is to make sure your message reaches the customers that matter most: those who are still willing to spend on the island.

Conclusion: who takes the slice

When the pie was bigger, there was enough for everyone. Today, with a smaller pie, the difference lies in who gets the slice. And that depends largely on visibility, communication, and smart advertising investment.

The challenge for local businesses is not to resign themselves to declining tourist spending, but to adapt strategically in order to keep attracting the customer who still wants — and is able — to spend.

At Impresol, we know this well: local advertising not only drives your business forward, it also strengthens Mallorca’s entire economy by connecting visitors with the island’s authentic essence.