Last month, Maren Amberg, CEO and founder of Impresol, proudly represented our company at FITUR, one of the world’s most significant tourism events in Madrid. This visit not only reinforced our commitment to promoting the Balearic Islands but also solidified strategic partnerships aimed at strengthening the connection between tourists and local businesses in Mallorca, Menorca, and Ibiza.

Engagement with Key Municipalities and Local Authorities

During our participation in FITUR, we successfully established connections with various municipalities and local councils across the Balearic Islands, further expanding our network of collaboration with tourism officials and councillors. A particular highlight was the positive recognition received from the Santanyí Town Hall and its tourism brands, Visit Cala d’Or, Visit PortoPetro and Visit Cala Figuera. This endorsement was instrumental in opening doors to other municipalities eager to collaborate with our media and leverage our impact in tourism promotion.

The tourism officials we engaged with not only recognised the extensive reach of our travel guides but also valued their ability to attract high-quality visitors seeking authentic and personalised experiences during their stay.

Strengthening Partnerships with Key Distribution Partners

Another key aspect of our visit to FITUR was our meetings with leading distribution partners, including Sixt, Hertz, and Europcar Mobility Group. These companies play a crucial role in distributing our guides, which are provided directly to tourists renting vehicles, ensuring they have access to valuable information about the most noteworthy locations in each municipality.

Our strategy focuses on curating tailored tourist routes, integrating local recommendations, and promoting visits to iconic destinations such as Cala d’Or, Cala Figuera, and other remarkable sites. This approach not only enriches the visitor experience but also generates a positive economic impact on local communities.

Acclaim for Impresol’s Travel Guides

At FITUR, our travel guides for Sixt and Europcar received widespread praise for their visually appealing design and highly informative content. These guides not only highlight the main attractions of the Balearic Islands but also feature gastronomic recommendations, cultural activities, and sustainable routes that immerse visitors in the authentic essence of each destination.

Furthermore, the combination of striking visual design and detailed maps has transformed our guides into an indispensable resource for travellers eager to explore the islands at their own pace.

Assessing FITUR 2025: Key Achievements

Maren Amberg’s participation in FITUR 2025 has yielded tangible results, positioning Impresol as a key player in the promotion of tourism in the Balearic Islands. Among the most notable accomplishments:

• Establishing new strategic connections with tourism councillors and officials from multiple municipalities.
• Recognition of the positive impact of our guides by Visit Cala d’Or and Visit Cala Figuera.
• Strengthening alliances with distribution partners such as Sixt, Hertz, and Europcar Mobility Group.
• Proposals for future collaborations with Palma Beach to support the promotion of its seafront improvements and contribute to the ongoing establishment of high-quality tourism in Playa de Palma.

Our Commitment to Tourism in the Balearic Islands

At Impresol, we are immensely pleased with the outcomes achieved at FITUR and reaffirm our dedication to enhancing tourism in Mallorca, Menorca, and Ibiza. We recognise that collaborations with municipalities, distributors, and local businesses are fundamental in building a sustainable, inclusive, and high-quality tourism model.

We will continue to develop innovative initiatives that connect tourists with the wonders of our islands, fostering both economic growth and the preservation of our natural and cultural heritage.

A Promising Future for Impresol and the Balearic Islands

Our experience at FITUR has not only strengthened our existing partnerships but has also opened new avenues for future projects that will contribute to the ongoing development of tourism in the Balearic Islands. At Impresol, we extend our deepest gratitude to all collaborators, partners, and municipalities who have placed their trust in us. We are truly excited about what lies ahead.

We move forward with confidence, promoting the Balearic Islands as an unparalleled destination for travellers worldwide!