If you run a local business in Palma (or anywhere in Mallorca), you’ve probably felt this: peak season arrives, the city is buzzing… and yet plenty of visitors still miss you.

Not because what you offer isn’t great — but because they don’t find you at the exact moment they’re deciding where to eat, what to buy, which museum to visit, or what to do “five minutes from here”.

That’s where proximity marketing wins: being visible right when tourists are walking, searching and choosing.

Easter in Palma = high-intent visitors

Easter in Palma isn’t just about footfall. It’s a specific kind of traveller — phone in hand, ready to explore:

• They plan loosely, then decide on the go.
• They ask at reception, pick up maps, look for quick recommendations.
• They want authentic local experiences: Mallorcan food, artisan products, art, fashion, culture and museums.
• They’re constantly making small “right now” choices.

And here’s the rule: the business that shows up in their route is the business that gets visited.

The opportunity: New Palma Map + Mallorca App (with ASHPAMA)

This Easter we’re launching the new Palma map together with the Mallorca App, in collaboration with the Palma Hotel Association (ASHPAMA).

The concept is simple — and effective:

🧭 Our guides help tourists find you, effortlessly.
In print (for real-world wandering) and on mobile (for instant decisions).

Why this works

Because it matches how travellers actually behave:

• At the hotel: a printed map gets picked up, folded, shared, kept in a bag.
• On the street: the phone confirms choices, gives directions, and triggers action.

This isn’t “just an advert”. It’s a place in the tourist’s journey.

Advertising that delivers real value (without big budgets)

Tourism marketing often feels like it’s only for big brands. But there’s a smarter route: high-distribution channels with built-in relevance.

With the map + app, your presence becomes useful — and that’s why it gets attention:

✅ Category exclusivity
You don’t get buried under dozens of similar businesses. Formats are designed so each sector stands out.

✅ Free distribution across 80+ partner hotels
You reach visitors right where their day starts — reception, lobby, info points.

✅ Very limited space left
When a channel is well distributed and works, placements go quickly.

Who gets the best results?

If your ideal customer is “someone here for a few days who wants to experience Palma properly”, you’re a perfect fit. Typical high-performers include:

• Restaurants featuring local produce, Mallorcan dishes, tapas, KM 0 concepts
• Artisan shops (ceramics, jewellery, leather, design, crafts)
• Galleries, cultural experiences, tours, museums and creative spaces
• Fashion and concept stores with a strong local identity
• Wine bars, tastings, gourmet and speciality foods
• Visitor-focused services and experiences

In short: if you offer the authentic Mallorca people travel for, tourists want to find you — you just need to appear at the right moment.

What you’re really buying: visibility at “decision time”

Unlike broad awareness advertising, this reaches travellers when they’re thinking:

“What do we do next?”
“Where should we eat nearby?”
“What’s worth seeing?”
“I want something local — but quality.”

That’s purchase intent — and it’s powerful.

Even better, the map + app reduce friction:

• They discover you
• They know where you are
• They get there easily
• They decide faster

Five quick ways to make it work even harder

If you’re featured on the map and/or app, here’s how to maximise results without spending more:

1. Say clearly what makes you “local”
   Use simple, tourist-friendly language: local produce, handmade, made in Mallorca, traditional, independent, etc.
2. Create a simple hook
   A signature dish, a small tasting, a mini bundle, a welcome detail — something visitors understand in seconds.
3. Get your Google Business Profile ready
   Easter hours, fresh photos, recent reviews, correct categories. This is often the final nudge before a visit.
4. Use a QR that leads somewhere useful
   Menu, bookings, WhatsApp, directions, catalogue. Fewer clicks = more customers.
5. Be honest about sustainability
   Many travellers actively look for responsible choices: local suppliers, less waste, mindful materials. If it’s true, say it.

Palma will be full of tourists. The real question is: will they find you?

In peak season there are two types of businesses:

1. Those who wait for tourists to pass by.
2. Those who place themselves in the tourist’s path.

The new Palma map + Mallorca App are built for the second option: proximity, usefulness and real-world conversions — without a massive budget.